TYPICAL MAN EXISTS because for the first time in 200,000 years, it’s not really clear what a man should be. This is an era when we are asked to be both hunter and carer, to speak up but also get out of the way, to be soft and open while being strong and resilient. It is a time with lots of questions that aren’t being answered.
And in that void, the most extreme voices have grown loudest: barking men in garish newsrooms, incels in the manosphere, Andrew Tate waving a machete.
But they are not who we are. So Typical Man will try to speak for the rest of us.
‘Wise and funny’
Those who want to know how to make things better, but wonder why they’re getting flack for trying. Those want to know why their kids cry, and how the menopause works. Those who laugh at crude jokes then wonder if they’re appropriate. Who want to unlock the mysteries of the female orgasm and how to make the perfect sandwich. To understand why they get so angry, and how to make more money, and what that funny twinge might be.
In a world of clickbait it gives rant-free analysis of all the things quietly kicking around the typical male mind today. It is a place for fact-based insights on sex, money, love, family, sport and culture. It is open to all and varied in breadth. It is for every kind of man, because we are not so typical any more.
The writer
My name is Matt Farquharson, and I have been a journalist for 20 years, writing for British nationals The Telegraph, Evening Standard, The Independent, Time Out, and dozens of others. My work has seen me run away to a free-love commune, hunt ghosts across Arabia, and briefly abandon my family to live in a monastery. I am the author of three Sunday-Times-bestselling books. Here is a little of what has been said about my work:
‘As entertaining as it is instructive . . . funny and touching’ Evening Standard
‘Amusing quips on real-life fatherhood’ The Times
'Hilarious ... a must-read' The Sun
‘Wise and funny’ Stylist
I am married with two kids and a goldfish, and have suddenly become obsessed with making this as good as it can be.
Why should you subscribe?
Free subscribers can expect occasional posts on the most pressing issues in manliness. But for a paid subscription, you also get LOVE GOD sex and relationship tips, DADDY ISSUES parenting insights, MAGNIFICENT YOU health and finance stories, BUT DOES IT WORK? kit and culture reviews, MEN CONFESS anonymous true tales that contributors wouldn’t share anywhere else, and full COMMUNITY access to threads and comments. Plus some extra bits, including podcasts, as and when.
And for the launch period ONLY, paid subscriptions are 20% off…
Remember, Typical Man relies on reader support to exist. I do it over evenings and weekends, and treat it as thoroughly as any book I’ve written or national newspaper article I’ve filed. Also, Substack themselves recently selected it.
The community
You probably don’t have enough friends. The average American man has exactly three (down from six in 1990). Paying subscribers get full access to community threads.
Typical Man is fully reliant on reader subscriptions. To support our work, sign up for a full paid membership today, with our special launch offer, only available for the next few days…
